Which Kotter step involves building momentum through short-term wins?

Which Kotter step involves building momentum through short-term wins?

• A. Empower broad-based action
• B. Create urgency
• C. Generate short-term wins
• D. Anchor new approaches

Answer: (C)

Building momentum through tangible early victories is what keeps a change effort moving. Generating short-term wins means delivering concrete improvements soon after the change starts, and then communicating those results widely. These visible wins validate the direction, boost credibility, and energize people to continue investing effort, helping to sustain momentum and reduce resistance as the transformation unfolds. Empowering broad-based action supports progress by removing obstacles and enabling people to act, but it isn’t the mechanism that creates the visible momentum itself. Creating urgency gets the initiative started by signaling why change is necessary, whereas anchoring new approaches is about embedding the changes into culture for long-term sustainability after the wins have demonstrated success.

Building momentum through tangible early victories is what keeps a change effort moving. Generating short-term wins means delivering concrete improvements soon after the change starts, and then communicating those results widely. These visible wins validate the direction, boost credibility, and energize people to continue investing effort, helping to sustain momentum and reduce resistance as the transformation unfolds.

Empowering broad-based action supports progress by removing obstacles and enabling people to act, but it isn’t the mechanism that creates the visible momentum itself. Creating urgency gets the initiative started by signaling why change is necessary, whereas anchoring new approaches is about embedding the changes into culture for long-term sustainability after the wins have demonstrated success.